Project Overview

The Pie Man catering company wanted to get away from the preconception that they only sold pies.They wanted to change their name to TPM Catering and asked us to step in to rebrand them in a way that would appeal to today’s market and generate interestfrom a younger audience.

The Baobab tree was an important source of inspiration for African born owner, Murray Tollemache. We brought the brand up to date by creating a clean, minimalist design with an honest and down to earth, hand-drawn logo type, maintaining the brand’s trustworthy reputation.

  • Logo Design
  • Brand Identity
  • Business Stationary
  • Packaging