Project Overview

TPM Catering commissioned us to rebrand their company wishing to appeal to a younger audience and to fit in with today’s market. They asked us to design with a nod to their honest and reliable reputation and to incorporate a Baobab tree – an important source of inspiration to their African-born owner Murray Tollemache. 

We abbreviated their name ‘The Pie Man’ to ‘TPM Catering’ to help steer away from the preconception they only sold pies. We modernised the brand by creating a clean, minimalist identity and teamed this with a hand-drawn logo and type, bringing a feeling of trust and authenticity. 

  • Logo Design
  • Brand Identity
  • Business Stationary
  • Packaging